The last company that has put all its artillery to deal with Steve Jobs’s company is Sony.

According to The Wall Street Journal, Sony is planning to launch a smartphone this year, under the Sony Ericsson brand, optimized for video games. Also slated for release in 2010 a device in the wake of the iPad, which integrates the best of the netbooks, electronic readers and handheld consoles like the PlayStation Portable (PSP).Content Store
And, as this hardware is nothing without the stores of content (as demonstrated by Apple iTunes), both can connect to the online platform that Sony plans to launch later this month in the U.S..

The Asian multinational here to compete with iTunes by offering its Sony Online Service films, television shows and songs, and as part of the historic catalog of the PlayStation. The idea that Sony is moving its Sony Ericsson joint venture to connect to this store in the future.

Sony is forced to move tab to the movements of Apple. The Japanese company is concerned about how your competitor is entering the portable gaming market with products like the iPod Touch, the iPhone itself, and from April, the iPad.

Sony has tried to respond to some extent with the PSP Go, a lightweight model with 16 GB of internal memory, but that has not had the expected success. The proposed new tablet Jobs threatens electronic readers like the Sony Reader, which has sold a million units.

In addition, the Sony PSP, of which 55 million have been sold since its launch in late 2004, has failed to beat the Nintendo DS. Moreover, the company cut in February on its outlook for third this console.

Sony is present in the mobile market through its joint venture with Sweden’s Ericsson. However, the company does not pass their prime. Last year Sony Ericsson sold 57.1 million terminals, 41% less than in 2008, with a turnover of 6.788 million euros (about 40% lower) and a loss of 836 million euros. Apple, with just one model on the market (the iPhone) is the largest mobile company in the world in sales, with sales in 2009 of 13.033 million dollars (9,596 million), 93% more.

According to The Wall Street Journal, the new smartphone will be launched under the brand Sony Ericsson, but Asia has decided to take a more active role in its development, considering that the smart phones are a key part of the overall company strategy. To date, the manufacturer has not been successful in the market for smartphones.

Head to head
- Apple is entering the market from Sony. For example, both the ‘iPod Touch’ as the ‘iPhone’, can play, thus facing the console “PSP.”

- In addition, the new ‘iPad’ threatens electronic readers as the ‘Sony Reader’.

- Sony will respond with a ’smartphone’ optimized for games and a tablet type ‘iPad’.

- Apple is the largest mobile phone maker with a turnover of nearly twice that of Sony Ericsson.